Unraveling the Linguistic Origins of ‘Cheerio’: How Brits Turned a Bland Cereal into a Friendly Greeting

When you think of the word ‘Cheerio’, two things might come to mind: a popular breakfast cereal or a friendly British farewell. But how did this word, which originated as a brand name for a bland, monochrome cereal, become a common and socially accepted greeting in the UK? The answer lies in the fascinating world of linguistics and cultural evolution. Let’s delve into the linguistic origins of ‘Cheerio’ and explore how it transitioned from a breakfast table to everyday British conversation.

The Origins of ‘Cheerio’

The term ‘Cheerio’ was first used in the UK in the late 19th and early 20th centuries, long before the cereal was introduced. It was derived from the word ‘cheer’, which in Old English (circa 1200-1500) meant ‘face’ or ‘countenance’. Over time, ‘cheer’ evolved to mean a mood or state of mind, and by the 18th century, it was used to refer to a state of joy or happiness. The suffix ‘-io’ was added as a form of endearment or familiarity, similar to how ‘old boy’ or ‘old chap’ are used in British English.

‘Cheerio’ as a Greeting

‘Cheerio’ was initially used as a toast, similar to ‘cheers’ today. It was a way of wishing someone well, often accompanied by a drink. Over time, it evolved into a casual farewell greeting, used in the same way as ‘goodbye’ or ‘see you later’. The transition from a toast to a greeting is not uncommon in language evolution. For example, the word ‘goodbye’ itself is a contraction of the phrase ‘God be with ye’, which was originally used as a blessing or well-wishing.

The Cereal Connection

So, how did a British greeting become associated with a breakfast cereal? The Cheerios brand was launched in the United States in 1941 by General Mills. The name was chosen to reflect the ‘cheery’ outlook of the brand and its aim to bring joy to breakfast tables. It’s likely that the brand was unaware of the British use of ‘Cheerio’ as a greeting. However, the association between the two has led to some confusion, particularly for those unfamiliar with British English.


Language is a living, evolving entity, and the story of ‘Cheerio’ is a perfect example of this. From its origins in Old English to its use as a toast and then a greeting, ‘Cheerio’ has had a fascinating journey. And while it may share its name with a breakfast cereal, its linguistic roots are firmly planted in the rich soil of British culture and history.